FOR A SMILE’S TEMPORARY SHOP

For Christmas 2009, For a Smile (NPO) invited the whole city of Turin to celebrate at its charity ball held in the historical building, Graneri della Rocca. And it was in the beautiful setting of this 17th century building that the launch of the new social communication campaign “Basta una mano”(One Hand is Enough”) took place. This campaign is working in partnership with “SMS SOLIDALE” so that from 21st December until the 6th of January 2010, you will be able to donate 1 Euro by sending an sms to 48.5.84 with TIM,Vodafone,3,Wind and Telecom Italy or 2 Euros by calling from a Telecom Italia landline.
One of the highlights of the event included the sale of limited edition solidarity products in aid of the project Talitha Cum, the construction of the For a Smile’s first Day care Centre for homeless children, ranging from 0 to 16 years of age, of Kinshasa (Congo RdC).
Another special highlight of this exceptional public event was For a Smile’s Christmas concert.
Music, lights, gifts and smiles…the secret ingredients of a Gala rooted in true solidarity.