For a Smile Onlus (NPO) set up a new social campaign from December 2007 until January 2008 in order to raise the necessary funds for supporting its projects.
Advertisements for the social communication campaign were numerous in the daily and periodic press, and were planned by Strategy & Media Group. The campaign was widespread and certainly highly visible thanks to a huge outdoor coverage, particularly during the months of December/January. All over the cities of Turin and Milan were billboards covered with the social campaign" Christmas Lottery with CronacaQui and For a Smile Onlus (NPO)". The creativity of the campaign is thanks to the agency Tembo