In order to raise the funds necessary for supporting it projects, For a Smile Onlus (NPO) launched a social campaign beginning in April and finishing in July 2006.
Advertisements for the social communication campaign were numerous in the daily and periodic press, and were planned by Strategy & Media Group. The campaign was widespread and certainly highly visible thanks to a huge outdoor coverage in the main Italian cities as well as 7’’ spot on TV and Sky and 5’’ on radio broadcasting.